1. Implement customer service passion (psp)
  2. Product vs service
  3. Seven days to better customer services
  4. Front line personnel
  5. Follow – up
  6. Ten do’s & don’ts



The following are the important objectives of CRM

  1. Turning prospects into customers
  2. Minimizing defections
  3. Having a large proportion of loyal customers
  4. Having a profitable relationship of the type the customers would desire and with those who desire them.
  5. Using cross selling opportunities without annoying customers.