COURSE OUTLINE

  1. Digital Marketing Overview
  2. SEO – Search Engine Optimization
  3. Google AdWords – Search Engine Marketing | Display Advertising
  4. Google+ Local & Google Places – Connecting your business with local customers
  5. Inbound Digital Marketing Concepts and Implementation
  6. Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
  7. Video Marketing – YouTube
  8. Facebook & LinkedIn Advertising
  9. Google Analytics – Track your success

COURSE OBJECTIVE

  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
  • Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
  • Online advertising including ad networks and behavioral targeting
  • Optimizing website and blog content and copy
  • Digital Marketing Strategy and Planning