COURSE OUTLINE –

  1. Marketing – Definition & Strategy
  2. Sales – Definition & Strategy
  3. New Product Development
  4. Laws Of Sales Management
  5. Find Consumers And The Buying Behaviour
  6. Marketing Strategy With Positioning
  7. Price Setting In The Business World
  8. Place And Development Of Channel System
  9. Element Of Product Planning & Management
  10. Promotion – Introduction To Integrated Marketing Communication
  11. Advertising And Sales Promotion
  12. Price Setting In The Business World

COURSE OBJECTIVE

This course prepares participant to meet and surmount requirements for crafting, deploying and managing strategic value preposition along with dynamic consideration of business port folios in addition to mapping and streaming the flow of value in consonance with arrays of challenging forces, so as to optimize business growth in  accordance with strategic clients. this course involves a variety of case studies and exercise to develop the right skills needed to become a successful business development professional. group presentation and self assessment tool are available.